Entering new markets and reaching local recipients requires appropriate preparation to increase your chances of success among new customers. When it comes to your website, how to ensure that it remains transparent? What is content localization and how can it help you take your brand global?
What is localization?
Even if you are seeing this term for the first time, it’s important to know what exactly content localization is. It is a key factor for a positive user experience.
Have you ever felt completely lost and overwhelmed when traveling to a foreign country where no one speaks your language? The signs, messages, and conversations around you were probably all Greek to you.
Well, content localization services offered by Acculing solve similar problems in the online world. Thanks to Acculing, you can go international, share quality documents and articles with recipients from all over the globe, and reach users interested in your products or services.
Localization is a multifaceted discipline that adapts website layouts, content and graphics to local audiences so that they believe the content was originally created for them. The process is complex, requiring expertise in the selected field, proficiency in both source and target languages, attention to detail, and perfect execution.
Who needs localization?
The renowned mathematician Warren Weaver once said that when he sees an article in Russian, he believes that in fact it’s created in English yet is written in strange symbols to be decoded. In a way, localization is the process of decoding these symbols.
However, word-for-word translation may not be enough to convey the meaning of the source document while serving its intended purpose in the target language. Quality localization services are an intrinsic part of the translation process. They adapt texts to a specific market, legal system, culture, and target group.
Therefore, every person who wants to expand their business internationally and be perceived as genuine in their market should invest in localization.
When do you need localization?
Professional localization services don’t focus solely on the language. They cover numerous aspects that increase chances of reaching new markets and improving sales.
Therefore, if your website or documents require:
- relevant formatting of dates, currencies, units of measurements, numbers, and addresses,
- graphics and references that are acceptable in a specific culture,
- modification of page layout (some languages are more compact than others. A translation into Chinese is typically shorter than a translation into French or German. As a consequence, the website requires certain modifications),
- adaptation to the legal system of the target language,
- website navigation etiquette appropriate to the culture
It means that you need localization.
At Acculing, we strive to communicate in a way that attracts attention and inspires action from potential buyers. To voice your message in a precise way that conveys your company’s values and allows you to expand, trust localization experts. They possess deep knowledge of cultures and languages to help you naturally engage with audiences to achieve your business goals.
Content localization – the takeaway
It’s worth remembering that inappropriate or unprofessional activities can equally have a negative impact on your brand image. This, in turn, may deter potential customers from engaging with your company.
Choosing comprehensive services offered by Acculing means guaranteed success in the international market. We make it our mission to tailor translation strategies and methods to your expectations and budget. Invest in localization services that are the best value for money to take your brand global.